Mike Lorenz
Graphic Designer + Art Director
Graphic Designer + Art Director
25 years designing across brand, editorial, campaign, and integrated marketing. Most of that work has been in Vermont, but not all of it.
A typical week might mean a brand identity refresh, an editorial layout, a campaign rollout, a studio photoshoot and a few production files going out the door, often all at once. Working across different projects and mediums is the part of the job I genuinely enjoy.
For the past 17 years I've led creative at Height of Land across four editorial brands: Backcountry, Alpinist, Mountain Flyer, and Cross Country Skier. The work covers brand identity systems, editorial design, campaign assets, gear guides, photography direction, and event creative, from concept through production. I've modernized legacy brands, built new ones from scratch, and designed across print, digital, social, email, and event channels.
Before HOL I spent 13 years at three Burlington-area agencies designing across consumer brands, aviation, healthcare, higher education, events, and the public sector. The work ran from banner ads and landing pages to integrated campaigns, brand systems, and photo-driven storytelling.
I love typography, good composition and getting the details right.
Based in Vermont. Always have been.
mdlorenz@gmail.com - 802-324-7273
