Since 2021 I've built and evolved the visual identity and marketing presence of the FlowState Mountain Bike Festival — developing a cohesive visual language that supports event promotion, retail merchandise, digital engagement, and on-site experience design.
Working within a small, fast-moving team on lean budgets, I've designed posters, social graphics, apparel, signage, website layouts, and promotional materials. Each season means refining the brand's voice while keeping it recognizable across every platform it touches.
Recent themes like Peace, Love & Dirt draw from cultural and regional references to create storytelling that actually resonates. I've also built templated design systems and a Figma-based website framework that lets the team manage content updates independently while staying on-brand. Small team, broad scope, zero missed deadlines.